Honorary Winemaster: Vibrant Rioja
Vibrant Rioja is the integrated marketing campaign of the DOCa Rioja. Our campaign goal is to introduce the extraordinary wines of Rioja to wine lovers in the United States, both to those with a new interest in wine and to experienced wine drinkers. At the same time, we want to introduce you to the region of Rioja, its scenic beauty, welcoming people, extraordinary architecture, and wonderful cuisine. Rioja is located in north-central Spain and is only one of two wine regions in the country to be awarded the Denominación de Origen Calificada (DOCa) status, Spain’s highest recognition of a wine region that consistently demonstrates the highest quality levels.